[eventer]

BK presents a million ways to enjoy a Whopper at the New Clarke Quay Whopper Bar Restaurant

Singapore, 17 September 2009 – Asia’s first WHOPPER™ Bar restaurant was officially unveiled today at popular local lifestyle precinct Clarke Quay. Elevating the HAVE IT YOUR WAY® brand promise to new heights, the innovative WHOPPER™ Bar restaurant embodies the power of personal choice by offering guests a customizable, premium and indulgent menu dedicated to the iconic WHOPPER™ burger.

“BK is always looking to identify innovative concepts to bring to the marketplace – in food, service and operations – that deliver the ultimate HAVE IT YOUR WAY® experience. We are very excited to bring Asia’s first WHOPPER™ Bar to Singapore. This brand-new quick service dining concept offers consumers choice like never before, with a million possible ways to enjoy their WHOPPER™,” said Mr. Peter Tan, President of Burger King in Asia Pacific.

Capitalizing on BK’s most iconic product, the WHOPPER™ Bar is a complete transformation of the traditional quick service restaurant with a modern, bar-like look and feel which complements the Clarke Quay night scene. Inspired by the WHOPPER™, its flame-grilled equity and BK’s HAVE IT YOUR WAY® brand promise, all in-restaurant branding boasts a more contemporary look with a bold new red, black and gray colour scheme – from the bar setting, to crew uniforms, to new product packaging. The flames come to life on the restaurant’s LCD menu boards, while the bar ambience is further enhanced by personalized sound zones where guests can plug their iPods in and listen to their favourite tunes.

Once they are ready to place their orders, customers can select a WHOPPER™ with either single, double or triple beef patties and then choose from about 24 delectable WHOPPER™ toppings “fit for a King”. A visible toppings theater behind the cashier allows guests to choose from favorites like mushrooms, turkey bacon and cheese to new options like sweet salsa, jalapenos and nacho chips. Those who prefer the tried-and-tested route can opt to select from six WHOPPER™ Bar favourites, which include new-to-market burgers like the ANGRY WHOPPER™, WESTERN WHOPPER™ and SWEET MEXICANA WHOPPER™. Specially-trained expert “WHOPPER™-tender” staff behind the counters will also provide guidance and help build the customer’s WHOPPER™, the way they want it.

As yet another new, first-to-Asia restaurant concept to launch in Singapore, the WHOPPER™ Bar at Clarke Quay reinforces BK’s growing investment in this market as an innovation hub. “As our regional headquarter base for Asia Pacific and a globally-recognized incubator for innovation, Singapore is the ideal market to serve as BK’s innovation test-bed for new store concepts and products in the region. Building on our strong foundation established in Singapore, underscored by the launch of our new WHOPPER™ Bar today, BK will continue to grow our presence here in the long term,” said Mr. Tan.

BK’s new WHOPPER™ Bar at Clarke Quay, Singapore is the company’s third in the world, following restaurants in Munich, Germany and Orlando, U.S. There are plans to at least launch one more WHOPPER™ Bar restaurant in Singapore over the next year.

The WHOPPER™ Bar restaurant is located at Blk 3B, River Valley Road, #01-06, Clarke Quay and operates daily from 12pm to 3am.

[khaos83_2000]

now got meimei. Next time will be taken over by aunties then PRC meimeis

[eventer]

Originally Posted by khaos83_2000

now got meimei. Next time will be taken over by aunties then PRC meimeis

So in the end.....still meimeis ....

[crazy619]

Originally Posted by khaos83_2000

now got meimei. Next time will be taken over by aunties then PRC meimeis

Next time they will turn to Indian and Thai foreign workers.

[eventer]

The point is not about who's serving at the counter..... its the Whopper Bar .... and they also serve alcohol .... limited choices now, but may have more in future...