Spray-painted post boxes part of marketing campaign by local events agency it hired
Controversy arose over a publicity campaign based on the Youth Olympic Games (YOG) theme, Express Yourself, which saw six post boxes scattered around the island sprayed with 'graffiti'. SingPost is a YOG sponsor. -- ST PHOTO: DESMOND LIM
IT SEEMED like a good idea at the time, but Singapore Post yesterday apologised for a recent publicity stunt that backfired.
Responding to questions about 'acts of vandalism' carried out on mailboxes recently, SingPost chief executive Wilson Tan said yesterday: 'I would like to again apologise for any inconvenience caused to all parties.'
Speaking at a media event held at the Killiney Road Post Office to introduce SingPost as a sponsor for the Youth Olympic Games (YOG), he said of the clamour that arose after the antics made the news: 'Certainly, that was not the desire and aim.'
The stunt involved six post boxes being spray-painted by a shadowy masked figure dubbed the Inkman, who also made an appearance and posed for photographs at the event yesterday.
SingPost said yesterday that it had engaged local events agency A Group Of People to carry out the viral marketing campaign centred on the YOG theme, Express Yourself.
The agency approached the police late last month to ask if a licence was required for the 'out-of-the-box' street art stunt, said SingPost.