[eventer]

Singapore, 23 July 2009 - True to the spirit of transporting you to new adventures and moods with every drop, Singha Beer, the authentic premium Thai beer, launches “The Singha Luxury Ride” to reward urbanites with a night of ritzy-fun-on-limo-wheels. As the first instalment of its series of marketing activities in Singapore, the Ride is Singha’s inaugural online video contest designed to celebrate life’s most important moments for you in exquisite style – with its interior decked out according to your party wishes.

How to Join
Just tell Singha, via a home video, what important life moment is coming up for you, why you deserve to be one of the three lucky winners and how you want the inside of the limo to be done up. And be on your way to win a private party in a plush Chrysler stretch limousine, the only one of its kind in Singapore, for yourself and up to six friends.

Adventure-seekers can log on to Singha Luxury Ride, a microsite dedicated to The Singha Luxury Ride, to submit their video entries before August 22, 2009, 12.00am (GMT +8). Selected videos will be loaded onto the microsite and opened to the public for voting.

The winners will be chosen based on a combination of the number of
votes garnered and the organizer’s judging.

Luxurious Ride and More Up for Grabs
Take a sneak peak at what the dream ride for three lucky limo ride winners is going to be like:

- An evening party in a sleek silver Chrysler 300 limousine for each of the three winners and up to six friends
- Luxurious J-style couch leather seating
- iPod docking station for customised selection of songs
- Built-in LCD TV
- LED optical fiber controllable mood lightings to create your desired mood
- Fully stocked up mini-bar with free flow of Singha Beer
- Goodie bags for everyone containing exclusive Singha memorabilia and mystery gifts to transport you to new experiences!

Contest period
Video submission period/Voting period: 22 July to 22 August, 2009 at 12.00 am (GMT+8)

Parties for the 3 winners: Friday or Saturday of three weekends in August