Considering how a large app repository is vital to any mobile phone platform's survival today, what is an established mobile phone company like Nokia to do now that it needs to find a way to encourage developers to produce applications for its software platform? Simple: organize a competition and put some fascinating prices up for grabs in order to gain the attention of its user base. Which is exactly what Nokia is doing right now with the “Create for Millions” consumer and developer competition that is currently taking place for its Series 40 platform.

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Nokia announces developer competition to encourage apps innovation for Series 40 mobile phones