We can't say that we've been blown away by Creative's recent additions when it comes to media player, but the just announced Zen X-Fi3 is an interesting device that might not appeal to everyone with its tiny 2-inch screen and touch sensitive controls, but it seems like a step in the right direction compared to some of its past products. In fact, the Zen X-Fi3 seems to be the bigger brother of the Zen Style which launched back in May.

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Creative launches tiny ZEN X-Fi3 media player