We were mightily impressed by Asus' UX21 "Ultrabook" at Computex and we weren't the only ones, but the company is pitching the UX21 as a high-end niche product, much like Apple's MacBook Air. Now news is hitting the web that Intel wants to hit the bit-time with the Ultrabooks and as such the company is looking at spending a fair bit of money on promoting the platform.

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Intel said to be putting a lot of money into Ultrabook marketing