This conference is a chance for spokespeople from the major studios involved to have their say about the format, as well as some other industry figures. First up: David Walstra from Sony Home Entertainment.
He's got some impressive figures. Apparently, in 2011 it's expected that whilst 60% of homes will have an HD- ready TV, only 20% will receive HD broadcasts. So, in order for that missing 40% to take advantage, they're going to have to invest in some discs. But which ones?