Quote:
|
Microsoft on Tuesday plans to announce a deal with News Corp.'s Fox that will see Microsoft sponsoring a TV show that will merge a pitch for Windows 7 with the comedic stylings of "Family Guy" voices Seth MacFarlane and Alex Borstein. The show, dubbed "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," will air Sunday, November 8, at 8:30 p.m. (ET and PT). There won't be any commercial breaks; just Windows 7 built into the story line. In a statement, Microsoft and Fox said they hope to "bring the old 'Texaco Star Theater'-style sponsorships into the 21st century." MacFarlane, creator and primary voice of "Family Guy," and Borstein, voice of the series' Lois character, teamed with the folks from Microsoft, as well as Redmond's ad agencies--Universal McCann, and Crispin, Porter & Bogusky, to create the show. "While the way people watch TV has evolved, their desire to be entertained, and marketers' need to deliver compelling content, hasn't changed," the companies said. "Microsoft and Fox are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content Fox viewers enjoy most, whether it's comedy, drama, sports, or reality programming on TV or on the Web.... |
Microsoft taps the 'Family Guy' to sell Windows 7 | Beyond Binary - CNET News
Linear Mode
