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Google CEO Eric Schmidt claims that Microsoft has provided his company with a sort of 'reverse roadmap' of what not to do to achieve sustained success, a comment that shows just how preoccupied Google has become with its gigantic rival. In a Thursday television interview with Fox Business, Google CEO Eric Schmidt was asked about the rapid rise and diversification of Google's business, and whether there might be some parallels to the ever-expanding business purview of Microsoft. Instead of taking the high road, Schmidt wryly observed that Google has learned much from Microsoft's past behavior. "Hopefully we won't repeat the mistakes that Microsoft made ten years ago that ultimately led to all these things that happened with them," Schmidt told Fox Business. "In our case, we see ourselves as a disruptor, because we're using new technology to solve real consumer problems that, in some cases, people didn't even realize could be solved." For solution providers, however, Google has been a different type of disruptor. Back in January, Google unveiled a reseller program for Google Apps Premier Edition and Google executives declared that would put them on equal footing with Microsoft in the channel. But VARs that have tried to work with Google say the company has offered little to back up this claim. ..... |
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