Singapore earns distinction of being Best Country Brand for Shopping
SINGAPORE: Singapore has earned the distinction of being the Best Country Brand for Shopping.
It’s also ranked as Best Country Brand — Easiest to Do Business in.
It was edged out by the United States to take second spot in the Ideal for Business category, and third spot in the categories of Ideal for Business and Best Country Brand for Conferences.
It was among the top five in three other categories.
Overall, the Republic jumped 11 rungs in the latest FutureBrand Country Brand Index to number 13.
CEO of FutureBrand Singapore, Tim Riches said Singapore is one of the star performers in the Country Brand Index, recording one of the biggest increases in ranking of any country.
He said the results show the impact of Singapore’s long term and relatively well integrated efforts in building the country brand from a strong business base, adding on key components of a compelling lifestyle image.
The top five countries in the overall rankings were the United States, Canada, Australia, New Zealand and France.
The Country Brand Index is a comprehensive study of about 3,000 international business and leisure travellers from nine countries.
It examines how countries are branded and ranked and identifies emerging global trends in the world’s fastest growing economic sector — travel and tourism. — 938LIVE
Singapore earns distinction of being Best Country Brand for Shopping - Yahoo! Singapore News
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